One of the most common problems for law firm content programs is getting attorneys to write. It’s always at the bottom of the list of things to do. So how can you change the conversation? Take a look at the competition. Lawyers are often susceptible to peer pressure, especially if you know which firms, practices, and rainmakers they admire. Tally ...

Database-driven and API content can make your website easier to manage. But automation won't work in every situation. Maintain control by implementing a few key manual override features. Many large law firms rely on automated content to keep their websites fresh and up-to-date. The benefits? Reduces manual updates on volume content Allows you to easily maintain consistency and accuracy Leverages ...

There is no shortage of great resources online for creating a style guide. Most of these focus on the why and the broader brand implications for voice, tone, and style. These are great, and if you don’t understand why a style guide is important, I highly recommend you check some of these out (links at the bottom). But what I ...

A rebrand is a chance to elevate every element of your firm’s content marketing operation. Everything can be upgraded: website, attorney bios, practice descriptions, experience lists, brochures, and so much more. But what if you’re strapped for time and low on resources and a wholesale rewrite just isn’t in the cards? Here are five hacks for elevating your firm’s materials ...

Okay, you’ve just launched your brand new website last week, and you’ve shared it far and wide, posted about it on LinkedIn, and sent around key messages via your executive committee and firm chair. The leader of your firm’s biggest, most lucrative practice goes to the new site, and she searches for “automotive lawyer” using the fancy new site’s search ...